The Embassy of the Republic of Mali in Canada will organize, from July 8 to 13, 2021, in partnership with the Reinforced Integrated Framework, the Agency for the Promotion of Exports of Mali (APEX-Mali) and the Agency for the Promotion of Investments of Mali (API-Mali), the first VIRTUAL EXHIBITION ON PRODUCTS AND SERVICES OF MALI SVPSM 2021. The objective of this Exhibition is to create opportunities for trade in agricultural products from Mali to Canada and to contribute to the pandemic recovery process for a sustainable and inclusive economy in Mali.

This Exhibition will offer Canadian importers the opportunity to discover Malian products and to get in touch with suppliers in the mango, gum arabic, sesame, shea and cashew sectors. Canadian importers will meet export-ready Malian entrepreneurs and exporters with strong potential for Canadian markets.

The trade fair will be held via Zoom from July 11 to 13, 2021.

B2B meetings are scheduled in the Exhibiiton Program and will be facilitated by consultants from Trade Facilitation Office Canada (TFO Canada) and the Centre de Formation en Commerce International (CFCI). To arrange dates and times for B2B meetings, please contact the following individuals prior to the 18 of June 2021.
1. Mr. Bretrand Walle (TFO Canada)
Email :
Tel : (+514) 919 0834
2. Mr. Karl Miville de Chene (CFCI)
Email :
Tel : (+514) 387 9009
3. Mr. Chérif Mohamed Kanouté (Embassy of Mali in Canada )
Email :
Tel : (613) 263 3036

Quick Facts

  • Mali has one of the fastest growing and most resilient economies in West Africa. Annual GDP growth was around 5% in the decade leading up to the political crisis of 2012;
  • The country recorded an export growth of more than 66% between 2008 and 2014 and expansion of household goods consumption of more than 104% between 2005 and 2015;
  • The economy of Mali is based on agriculture, which represents 39.5% of the GDP. The country is the 2nd largest cotton producer in Africa with more than 500,000 tonnes/year. Livestock represents 25% of the GDP of the primary sector and 11% of the GDP;
  • Canada and Mali have well-established trade relations that offer significant growth potential. In 2019, two-way merchandise trade between Canada and Mali reached $29.5 million, including $26.6 million in exports (machinery, vehicles, parts) and $2.9 million in imports (canned food products, mango juice);
  • Mali is a country that offers opportunities for Canadian businesses in various sectors, including mining, energy (especially renewable energy), agriculture, infrastructure, clean technologies and education;
  • Mali has put in place a large number of incentive and advantageous tax provisions to support the start-up and growth of businesses and regulations favorable to investment (e.g., non-discrimination, repatriation of profits, holding of 100% of the capital by a foreigner, protection against expropriation). Mali has signed many international agreements relating to investment guarantees (MIGA) and dispute settlement (ICIRD, ACJP, OHADA);
  • Mali and Canada signed an agreement on the promotion and protection of investments which entered into force on June 8, 2016. This agreement promotes and guarantees investments between the two countries;
  • With a population of 37.6 million, Canada is the third largest import market in the world. Canada is dependent on foreign trade, as reflected in the many bilateral and multilateral trade agreements negotiated and signed by Canada.
  • Three key sectors of the Canadian import market are of interest to developing country exporters: agri-food, textiles and clothing, and home decor. Imports of agri-food products reached $11.2 billion in 2019, textiles and clothing $14 billion in 2019, and home decor items $3 trillion in 2019. These items originated primarily from the United States and European Union;
  • Canada offers duty-free and quota-free access to least developed countries (LDCs) as well as lower than normal tariffs to over 100 other developing countries, giving them an advantage over the competition. This market access initiative is extended until 2024;
  • • TFO Canada and the CFCI will create the conditions and lasting business partnerships with Canadian buyers, by providing support to small and medium-sized enterprises (SMEs) and trade organizations. This includes support for Mali’s agricultural trade, and access to international markets by providing information, advice and connection services.

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Virtual Fair Organized By :

The ambassy of the republic of Mali in Canada

In Collaboration With :